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My Little Pony: Friendship is Magic #12
1 Million Variant and Competition Variant

IDW Publishing, October 2013.

Guide: $6,575 CGC 9.6
Qty: 1
Right now on eBay

1 Million Variant

5 Star Rating: Ultra-Rare! (1-10 copies) Ultra-Rare! My Little Pony Friendship Is Magic #12 Million one-off
Guide: $2,500 NM
Quantity: 12
Right now on eBay

Competition Variant

4 Star Rating: Super-Rare! (11-100 copies) Super-Rare! My Little Pony: Friendship Is Magic #12 Million 12 copies

IDW hit the milestone of selling one million copies of My Little Pony: Friendship is magic less than a year into the series, making it the best selling comic in their history.

To celebrate the milestone, IDW produced two special (and extremely rare) variants of #12:

My Little Pony: Friendship Is Magic #12 Million Edition CGC 9.6

The first rare variant (above) was a very special one-off, produced for a charity sale via Heritage Auctions. It was graded by CGC at 9.6 and sold for $6,572.50 (including 19.5% buyers premium). Heritage also sold the original cover sketches and art by Sara Richard (shown below) that sold for $3,883.75, which is less than the comic!

My Little Pony: Friendship Is Magic #12 Million Edition Art

The second rare variant was limited to only 12 copies and fans could obtain a copy by either entering competitions or purchasing through charity auctions.

My Little Pony: Friendship Is Magic #12 Competition Edition CGC Label

Two of the 12 copies have been CGC graded at 9.6 NM+ (label shown above) as of Fall/Autumn 2014. One of the CGC copies sold for $3,000 in early October 2014 and the other also sold for $3,000 in early December 2014.