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Marvel 35¢ Price Variants

Marvel Comics, June - October 1977.

As noted on the Iron Fist #14 35¢ Price Variant page, between June and October 1977, Marvel experimented with a 5¢ price increase, similar to what they did the previous year (giving us Marvel 30¢ Price Variants).

As a result of an letter sent to Marvel concerning the 35¢ price of a copy of Star Wars #1, Marvel's circulation department confirmed that there were six test cities for the 35¢ price variants, including Memphis, Tennessee. However, these generally seem to be rarer than the 30¢ price variants (which also had six test areas) and there is speculation that there were in fact only four test cities for the 35¢ price variants although there does appear to be 5 sets of distribution marks (but these are likely not 100% reliable to determine the point of distribution). Possible areas:

  • Alabama: Tuscaloosa area
  • North Carolina: Wilmington area
  • Ohio: Toledo area (original purchases confirmed by local collector; distribution marks also seem to match)
  • Tennessee: Memphis (confirmed by original purchaser and Marvel)
  • Texas: San Antonio area (quoted as a possible area; no direct evidence cited)

Here are three of the possibly most valuable of these variants:

35 Cent Variants

Below is the full list, showing the published month i.e. the month shown in the indicia and/or on the cover (the month of distribution will have been earlier):

IssueJuneJulyAug.Sep.Oct.
2001: A Space Odyssey#7#8#9#10
Amazing Spider-Man#169#170#171#172#173
Avengers#160#161#162#163#164
Black Panther#4#5
Captain America#210#211#212#213#214
Captain America Error Ed.#212
Captain Marvel#51#52
Champions#14#15
Conan#75#76#77#78#79
Daredevil#146#147#148
Defenders#48#49#50#51#52
Dr. Strange#23#24#25
Eternals#12#13#14#15#16
Fantastic Four#183#184#185#186#187
Flintstones#1
Ghost Rider#24#25#26
Godzilla#1#2#3
Howard the Duck#13#14#15#16#17
Human Fly#1#2
Incredible Hulk#212#213#214#215#216
Inhumans#11#12
Invaders#17#18#19#20#21
Iron Fist#13#14#15
Iron Man#99#100#101#102#103
John Carter#1#2#3#4#5
Kid Colt Outlaw#218#219#220
Kull the Conqueror#21#22#23
Logan's Run#6#7
Marvel Premiere#36#37#38
Marvel Presents#11#12
Marvel Super Action#2#3
Marvel Super-Heroes#65#66
Marvel Tales#80#81#82#83#84
Marvel Team Up#58#59#60#61#62
Marvel Triple Action#36#37
Marvel Two In One#28#29#30#31#32
Marvel's Greatest Comic#71#72#73
Master of Kung Fu#53#54#55#56#57
Ms. Marvel#6#7#8#9#10
Nova#10#11#12#13#14
Omega the Unknown#9#10
Power Man#44#45#46#47
Rawhide Kid#140#141
Red Sonja#4#5
Scooby Doo#1
Sgt. Fury#141#142
Spectacular Spider-Man#7#8#9#10#11
Star Wars#1#2#3#4
Super Villain Team Up#12#13#14
Tarzan#1#2#3#4#5
Thor#260#261#262#263#264
Tomb of Dracula#57#58#59#60
X-Men#105#106#107

A number of collectors are known to have managed to collect all of the above standard 35¢ issues in raw (ungraded) form although it is not known if any collector has a full set that includes the incredibly rare Captain America #212 Blank Bar Error Variant.

At present there isn't a completed Marvel 35 Cent Price Variants set in the CGC Comics registry but one collector is getting close.

Below is the very hard to find Scooby Doo #1 35¢ price variant:

35 Cent Scooby-Doo #1

Realized sale prices for these 35¢ price variants vary considerably but some like the popular Star Wars #1 35¢ Price Variant can realize incredible sums.

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