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Ultimate Spider-Man #1
DF, White, Standard and Blue

Marvel Comics, October 2000 (Target Blue edition is 2002).

Guide: $100 NM
Est. qty: 5,000
Right now on eBay

DF Cover

2 Star Rating: Low Distribution 1,001-10,000 Low Dist. Ultimate Spider-Man #1 DF Cover
Guide: $150 NM
Est. qty: 3,800+
Right now on eBay

White R.I.

2 Star Rating: Low Distribution 1,001-10,000 Low Dist. Ultimate Spider-Man #1 White Retailer Incentive Cover.jpg


Guide: $75 NM
Est. qty: 90,000
Right now on eBay


1 Star Rating: Common 10,001-100,000 Common Ultimate Spider-Man #1 Cover
Guide: $100 NM
Est. qty: 600
Right now on eBay

Target Blue

3 Star Rating: Rare 101-1,000 Rare Ultimate Spider-Man #1 Blue Target (reprints 14 & 15)


Ignoring the Target Blue variant, this was the first issue in the Ultimate series which sought to modernise the Marvel comic book world and by 2004 it was exceeding the sales of the legendary Amazing Spider-Man title (which started in March 1963).

A large number of variant editions exist for this first issue with the top two being the white, 1:100 ratio, retailer incentive cover and the Dynamic Forces cover variant which was limited to 5,000 copies. There is also the "Target Blue" edition but this is a reprint of issues #14 and #15 hence is not the same content or release date (not a true variant!).

Below is a high grade CGC encapsulated signature series copy:

Ultimate Spider-Man 1 White Retailer Incentive

CGC graded 9.8 white cover variants were making anything from $400 to $650 in mid 2013.